Introducing Texturlux®
Personal Care Applications

Texturlux® Rheo - Real Rheological Results
INCI: Hydroxypropyl Starch Phosphate
Biobased content: 95% (Beta Analytic Testing Laboratory)
Use level: 1% - 6%
Appeal: Stir directly into emulsions, turning lotions into creams with excellent aesthetics and rheology. Can be added at room temperature with minimal shear required, providing a linear viscosity response.
Texturlux Fitz Chem Nagase
Texturlux® Resist - Water Phase Film Forming Wonder
INCI: Maltodextrin
Biobased content: 100% (Beta Analytic Testing Laboratory)
Use level: 1% - 2%
Appeal: Works alongside oil-phase film formers to create a total formulation water-resistance package. When blended with ZEMEA Propanediol, films are not tacky or sticky. Also, may provide moisture barrier, moisturization, anti-aging, and anti-irritation properties. In addition, can function as a hair fixative.
Texturlux® Hold - Foam Enhancement Extraordinaire
INCI: Hydroxypropyl Starch Phosphate
Use level: 0.1% - 0.5%
Biobased content: 94% (Beta Analytic Testing Laboratory)
Appeal: The addition of small amounts to clear surfactant-based cleansing systems can increase foam stability and aesthetics. Especially appealing in sulfate-free systems.
Texturlux® Feel - Fabulous Feeling Gels
INCI: Hydroxypropyl Starch Phosphate
Use level: 5% - 7%
Biobased content: 96%
Appeal: Make clear ‘natural’ eye gels or hair styling gels with minimal effort and excellent aesthetics.
Texturlux® Stabil - Super Stabilizing Starch
INCI: Hydrolyzed Corn Starch Hydroxyethyl Ether
Biobased content: 100% (Beta Analytic Testing Laboratory)
Use level: 0.5% - 1.0%
Appeal: Add to oil phase for reduction of work necessary to create such nontraditional ‘emulsifier free’ formulations as polymer microgel or Pickering emulsions. Can be post-added to conventionally-stabilized emulsions for stability enhancement.

About Us

Fitz Chem is a customer focused distributor of specialty chemicals in the Central United States. We are intentionally selective in our market approach so we can offer our customers good old fashioned customer service and product expertise.