Fitz Chem Corporation

Using Effect Pigments in Personal Care products


In skin and hair care products BASF's 

Effect Pigments increase the attractiveness of the product.  Marketing claims can be enhanced and even cost-effective products get a luxurious look.


Effect Pigments offer you:

  • Appreciation of cost-effective products
  • Þ Differentiation of cosmetic products brands
  • Þ Improved sensorial properties
  • Þ Supple and smoother formulation appearance
  • Þ Luxurious appearance through a velvety and silky shimmer
  • Þ Strengthen marketing and fragrance claims
  • Þ Performance benefits such as color correction & enhanced skin feel

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